{"id":43379,"date":"2026-03-02T19:31:11","date_gmt":"2026-03-02T21:31:11","guid":{"rendered":"https:\/\/www.abip.org.br\/site\/?page_id=43379"},"modified":"2026-03-02T20:02:58","modified_gmt":"2026-03-02T22:02:58","slug":"saudabilidade-e-lucratividade","status":"publish","type":"page","link":"https:\/\/www.abip.org.br\/site\/abip-pelo-brasil\/saudabilidade-e-lucratividade\/","title":{"rendered":"Saudabilidade e Lucratividade"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43379\" class=\"elementor elementor-43379\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3663ae9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3663ae9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b48089c\" data-id=\"b48089c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77a593 elementor-widget elementor-widget-image\" data-id=\"d77a593\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"123\" src=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/cabecalho-interno-1024x123-1.jpg\" class=\"attachment-full size-full wp-image-42577\" alt=\"\" srcset=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/cabecalho-interno-1024x123-1.jpg 1024w, https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/cabecalho-interno-1024x123-1-300x36.jpg 300w, https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/cabecalho-interno-1024x123-1-768x92.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac81f9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ac81f9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec4a766 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec4a766\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9869f7a\" data-id=\"9869f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02b3ff5 elementor-widget elementor-widget-image\" data-id=\"02b3ff5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abip.org.br\/site\/abip-pelo-brasil\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"300\" src=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/baner-principal950x300.png\" class=\"attachment-full size-full wp-image-42560\" alt=\"\" srcset=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/baner-principal950x300.png 950w, https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/baner-principal950x300-300x95.png 300w, https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/baner-principal950x300-768x243.png 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05287ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05287ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679446b\" data-id=\"679446b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c3385c elementor-widget elementor-widget-heading\" data-id=\"6c3385c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saudabilidade e Lucratividade\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c01c3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c01c3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7dd9bd2\" data-id=\"7dd9bd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c53ace elementor-widget elementor-widget-image\" data-id=\"8c53ace\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"635\" height=\"803\" src=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2026\/03\/Captura-de-tela-2026-03-02-183256.png\" class=\"attachment-large size-large wp-image-43381\" alt=\"\" srcset=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2026\/03\/Captura-de-tela-2026-03-02-183256.png 635w, https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2026\/03\/Captura-de-tela-2026-03-02-183256-237x300.png 237w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58b2513\" data-id=\"58b2513\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21dc4ff elementor-widget elementor-widget-text-editor\" data-id=\"21dc4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A saudabilidade deixou de ser tend\u00eancia e passou a integrar a estrat\u00e9gia das padarias que desejam crescer com diferencia\u00e7\u00e3o e margem ampliada.<\/p><p>Pensando nesse cen\u00e1rio, a Abip, em parceria com o Sebrae Nacional, desenvolveu o material\u00a0<strong>\u201cSaudabilidade e Lucratividade\u201d<\/strong>, composto por apresenta\u00e7\u00e3o t\u00e9cnica e roteiro orientativo para aplica\u00e7\u00e3o pr\u00e1tica.<\/p><p><strong>O conte\u00fado re\u00fane:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8491448 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8491448\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Panorama de mercado e comportamento do consumidor<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dados sobre crescimento do setor de alimentos saud\u00e1veis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estrat\u00e9gias de precifica\u00e7\u00e3o e markup para fermenta\u00e7\u00e3o natural<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Indicadores de lucratividade e gest\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Case real da padaria P\u00e3o e Cora\u00e7\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e44649 elementor-widget elementor-widget-text-editor\" data-id=\"2e44649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Um guia objetivo para transformar saudabilidade em posicionamento, valor percebido e resultado financeiro.<\/p><p>\u00a0<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b83edf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b83edf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQzMzczIiwidG9nZ2xlIjpmYWxzZX0%3D\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">FAZER DOWNLOAD GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b2225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b2225\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-140f9ac\" data-id=\"140f9ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f4a2b1 elementor-widget elementor-widget-image\" data-id=\"6f4a2b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abip.org.br\/site\/abip-pelo-brasil\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"109\" src=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/logo-ultimo.png\" class=\"attachment-large size-large wp-image-42572\" alt=\"\" srcset=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/logo-ultimo.png 324w, https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/logo-ultimo-300x101.png 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77a3140\" data-id=\"77a3140\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf19218 elementor-widget elementor-widget-spacer\" data-id=\"cf19218\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f870d elementor-widget elementor-widget-heading\" data-id=\"09f870d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.abip.org.br\/site\/abip-pelo-brasil\/\">Conhe\u00e7a mais conte\u00fados e <BR>ferramentas para o seu neg\u00f3cio  \n\n<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c4b06d0\" data-id=\"c4b06d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9826543 elementor-widget elementor-widget-image\" data-id=\"9826543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"94\" height=\"145\" src=\"https:\/\/www.abip.org.br\/site\/wp-content\/uploads\/2025\/09\/selo-crescimentoinovacao.png\" class=\"attachment-large size-large wp-image-42578\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Saudabilidade e Lucratividade A saudabilidade deixou de ser tend\u00eancia e passou a integrar a estrat\u00e9gia das padarias que desejam crescer com diferencia\u00e7\u00e3o e margem ampliada. Pensando nesse cen\u00e1rio, a Abip, em parceria com o Sebrae Nacional, desenvolveu o material\u00a0\u201cSaudabilidade e Lucratividade\u201d, composto por apresenta\u00e7\u00e3o t\u00e9cnica e roteiro orientativo para aplica\u00e7\u00e3o pr\u00e1tica. O conte\u00fado re\u00fane: Panorama [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":42559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-43379","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/pages\/43379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/comments?post=43379"}],"version-history":[{"count":16,"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/pages\/43379\/revisions"}],"predecessor-version":[{"id":43425,"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/pages\/43379\/revisions\/43425"}],"up":[{"embeddable":true,"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/pages\/42559"}],"wp:attachment":[{"href":"https:\/\/www.abip.org.br\/site\/wp-json\/wp\/v2\/media?parent=43379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}